Email
Medium
LinkedIn
WhatsApp
Telegram
Ownership.
Relevance.
Humaneness.

Alessa Akimenko

Reality Check & B2B SaaS Marketing Expert

Reality Check Specialist

When you have an idea for a B2B SaaS product, you come to me to shape and validate it before building it. I do this through market research, user interviews, landing page creation, and lead generation.
As a result, we narrow down the niche, define a persona, and craft some value propositions to test. More importantly, when you, as a founder, gain clarity about the product, excitement and energy to move forward come along.

B2B SaaS Marketing Expert

Customers and
ultra-personalization

I do marketing for B2B SaaS because I love people—not just profies, functions, or segments, but real human beings. That’s why I advocate for ultra-personalization, both in terms of technology (ABM) and in crafting messaging. My expertise in this area was shaped by leading marketing for a Nasdaq-listed investment company, followed by building and executing GTM strategies for B2B SaaS startups.

If you had to choose one word to put on your professional flag, what would it be?

Founders
and their flags

I enjoy working with startup founders because their visions and personalities, when communicated through product and messaging, bring an incredible level of authenticity and attract early adopters effortlessly.

If you had to choose one word to put on your professional flag, what would it be?

Early-stage
startups

I prefer working with early-stage startups, where the connection between product and marketing is close and fluid. It allows marketing insights to directly influence product development.

I can help whether advising as a consultant, executing a project as an expert, or building the marketing function from the ground up.

As for my flag, it would read
"Craftsmanship."

Let's launch meaningful things together