Customers and
ultra-personalization
I do marketing for B2B SaaS because I love people—not just profies, functions, or segments, but real human beings. That’s why I advocate for ultra-personalization, both in terms of technology (ABM) and in crafting messaging. My expertise in this area was shaped by leading marketing for a Nasdaq-listed investment company, followed by building and executing GTM strategies for B2B SaaS startups.
If you had to choose one word to put on your professional flag, what would it be?
Founders
and their flags
I enjoy working with startup founders because their visions and personalities, when communicated through product and messaging, bring an incredible level of authenticity and attract early adopters effortlessly.
If you had to choose one word to put on your professional flag, what would it be?
Early-stage
startups
I prefer working with early-stage startups, where the connection between product and marketing is close and fluid. It allows marketing insights to directly influence product development.